Grey Goose Luxurious Yacht Activation Platform Winner Announced
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Prime Distributor Winner Mrs. Linda Gardener & Trade Marketing Coordinator, Kenty Lichtenberg.
SINT MAARTEN (CAY HILL) – CC1 St. Maarten in collaboration with some of the island’s biggest retailers ended their “Grey Goose Luxurious Yacht Activation Platform”. The participating stores were: Prime Distributors, Sunny Foods, Market Garden, Cost U Less, Penha Perfume Store, Booze It Up & Fairway Markit.
Grey Goose, the world’s best tasting vodka and CC1 are happy to announce the winner of the Yacht Luxury Experience, where Linda Gardener will have a French Riviera style yacht experience with 6 of her friends.
“We are more than happy to have been able to present the winner with her phenomenal prize. This activation entailed that with the purchase of a bottle of Grey Goose, you could participate in a raffle where the main prize was to spend a day on a yacht with you and six friends.
“All expenses are paid, Open Bar & Catering on board, not forgetting video and photography to capture the entire experience as this is an extraordinary prize. This activation was supported by various channels to engage and increase participation: in store tastings, Radio interviews, Radio mentions, Social Media and Promotional video.
“The focus was to promote brand awareness and of course inform the consumer of the prize involved and the participation, which was a landing page: wwww.caribbeangreygoose.com,” CC1 said in a statement on Thursday.
“It was certainly innovative to have the consumers switch their minds from participating via a digital channel versus the traditional way of putting your name on your receipt and dropping it in a box, however we are happy with the results and the fact that we were able to increase product rotation within the activation period and the various retailers. It also shows that retailers are open to accepting this concept as we continue moving to digital marketing & selling strategies” said Kenty Lichtenberg, Trade Marketer Coordinator for Grey Goose.
We would like to congratulate the winner, Mrs. Linda Gardener who won via participating at Prime Distributors. We would like to encourage you to look out for the video recap of the Grey Goose Yacht Experience and of course to continue visiting our Social Media pages as we filter our promotions via that channel as well.