PHILIPSBURG, Sint Maarten – The friendly island of St. Maarten (www.VacationStMaarten.com) has launched a large scale “Unleash Summer” marketing campaign to attract visitors from the Canadian and South Florida markets. In an effort to support island businesses and hoteliers, this push is aimed to increase arrivals during the off-peak season.
Throughout this in-depth island promotion, St. Maarten will have a presence throughout multiple media channels including television, social media, newspapers and online. This month, a St. Maarten TV spot will premiere on South Florida Cable Television and will be aired on CNN, Fox News, TBS, E!, Travel Channel and TLC. Information on the destination will also be featured throughout the months of June and July in South Florida newspapers, The New York Times digital channels and used by programmatic advertising networks to attract online visitors currently in the research phase for a Caribbean vacation. Additionally, the island will be included in a Travelzoo Featured Destination promotion launching in July.
Consumers will have the opportunity to view a preview of what a summer vacation in paradise could look like during a jam-packed, five-day vacation itinerary displayed in real time over St. Maarten’s social media channels. Photography and video uploads provide fans with an authentic vacation experience that is fun to watch and also serves as a useful guide to some of the must-see places on the island. Exclusive promotions and offers will also be made available on St. Maarten’s Facebook and Twitter pages throughout the summer season.
For more information on St. Maarten, visit the official site of the St. Maarten Tourist Bureau at www.VacationStMaarten.com. (Contributed by the Tourist Bureau)