Photo contributed. Photo contributed.

SINT MAARTEN (COLE BAY) - Through a fun-filled series of promotional activities, the All-New 2018 Ford EcoSports are being launched in St. Maarten to introduce the wide range of enhanced features to the community, a press release from Caribbean Auto said on Tuesday.

With extensive exterior and interior improvements, the Ford EcoSports have emerged as a leader in the compact SUV market. 

“With this in mind, the community is being invited to participate in an island-wide motorcade, this Friday, April 13, themed: "Enjoying the SXM Sites in the All-New 2018 Ford Ecosport!" The motorcade will begin at 9:00 AM at Caribbean Auto in Colebay. 

"In an effort to showcase how seamlessly the EcoSport fits into the diverse lifestyles of our local people, as well as the places and sites to enjoy throughout the island, the EcoSport motorcade will be visiting a series of local spots, which are of cultural and historic importance and/or a tourist attraction, to incorporate that local vibe into the campaign," says Tariq Amjad, Managing Director of Caribbean Auto, the authorized Ford dealership. 

“Also included, will be an interactive Facebook (FB) campaign on the Caribbean Auto St. Maarten/ St. Martin page, with a photo contest. The entire community is invited to join. The person who meets the EcoSports at any of the motorcade stops to take a great photo, can enter to win $500.

“The guidelines of the photo contest are simple: Take a picture of an EcoSport onsite during the motorcade and then send the picture by inbox on Caribbean Auto's FB page, or via e-mail to This email address is being protected from spambots. You need JavaScript enabled to view it..

“Please be sure to include your FB name, e-mail and contact number. The winner will be judged by FB post onto the Caribbean page, or the photographer's personal page with hashtag #EnjoySXMSitesInEcoSport.  The picture with the most likes by April 19th, wins! The winner will be announced on April 20th,” the Caribbean Auto press release said. 

The motorcade route and stops are as follows:

1. Caribbean Auto – Colebay, towards Bellevue by Border monument. 

2. Maho area - around Sunset/ Refuge. 

3. Colebay Hill - Bell monument. 

4. Bush Road to Philipsburg - Boardwalk area with Courthouse monument. 

5. Through Suckergarden, Madame Estate, Middle Region, through Belvedere- border monument, then up Dutch Quarter hill. 

6. Pass A.T. Illidge Road towards Saunders, South Reward & St. Peters hillside area

7. Back down L.B. Scott road and then up Colebay Hill pass by Motorworld down to Simpson Bay strip.

“Announcements will be made throughout the entire day on Facebook and via the radio stations. 

“The motorcade will end with the EcoSports parked by Rythmn 'n Booze in Simpsonbay. This grand finale will also include the Ecosport Launch Happy Hour, which will be held from 4:00-6:00 PM. 

“During this event attendees can register for a Test Drive, and have a complimentary “Ecosport Special” mixed drink. In addition, all loyal Ford owners are invited and will receive a discount coupon, upon completion of their test drive,” Caribbean Auto said. 

For further information, stay tuned to Caribbean Auto's Facebook page, or contact (721) 544-5211.

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